Michal Goldshmidt

Creating compelling visual assets for various departments across the organization, including Product, Demand Generation, R&D, HR, Support, and more. Ensuring brand consistency and engagement across multiple platforms.

Projects included:

• UX/UI design for mobile and desktop web pages (jfrog.com and event sites)
• UX/UI design for Product web pages
• Event collateral
• Booth design
• PPT presentations
• Social media campaigns

Experience in UX/UI design for complex systems and applications, successfully serving both B2B and B2C clients like CEVA, TestInsight, Goldenpool, and M.S. Energy Solutions.
Skilled in managing UX/UI projects, including:

• UX research
• User interviews
• Design systems
• Rebranding
• Responsive website design
• Quality assurance (QA)
• Global exhibitions and conferences
• Business presentations

Adopts a comprehensive approach with clients, from planning to flawless execution and delivery.

• Specialized in B2B company branding, from concept to graphic application
• UI for Websites and brand books design for large companies in the Israeli industry, re-branding, print jobs, interior design of business offices
• Worked directly with marketing managers, listening to their needs to meet their requirements
• Examples of clients: Lumenis, Shamir Optics, Prodalim Group, Biopet, Breslov, Israel Nature and Parks Authority

• Designed for international exhibitions and conferences and print projects for clients such as: 
The Hebrew University of Jerusalem, Leumi Bank, Aleh Negev
• Worked directly with marketing managers, while paying personal attention to the project

Designed for international exhibitions and conferences and print projects for clients such as: Ophir Optronics, Aerotel Medical Systems, ANU Museum