Hi, I’m Michal!
I’m a UX/UI and brand designer working at the intersection of psychology and design.
With years of experience in marketing-driven design, I translate complex ideas into clear, effective visual communication that connects with people and drives action - always grounded in user experience.
My work is driven by strong conceptual thinking and a deep understanding of how messages are perceived and experienced.
Think of me as a container of ideas - it’s literally what my name means in Hebrew.
JFrog
UX/UI, end-user messaging concepts, web pages, events, exhibitions, business presentations, and marketing materials.
JFrog Xray
security policies
- Policies in JFrog Xray are sets of rules
- Each rule defines specific license or security criteria.
- Actions are triggered automatically based on these criteria
Lumenis -
Rebranding
A comprehensive brand guidelines for all company departments, including all required materials for print and website.
MEYU -
A dating app
A dating app offering innovative user experience solutions to tackle challenges in the dating world, making the search for love easier.
Pay Plus -
Point of sale system
POS system for Pay Plus, streamlining supermarket cashier operations for speed and ease.
Swiftalk - Emergencies system
SwiftTalk is an adapted version of an existing walkie-talkie system, designed specifically for security emergencies in settlements to enable quick and efficient communication.
